Ethiopia Genji Challa

Portrait Coffee
$22.00
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💬 Description

Bright, Floral, Alive

A washed community lot from the Genji Challa kebele near Agaro, deep in the Jimma highlands of western Ethiopia. Landrace varieties grown above 2,100 meters that cup cherry-bright, jasmine-floral, and unmistakably Ethiopian.

Smallholder farmers here work plots of one hectare or less, intercropping coffee with banana and native shade trees and hauling cherry to collection centers by motorcycle, horse, or donkey. At the washing station, cherries are mechanically depulped, soaked overnight, and dried slow over 6 to 8 days on raised beds. This is a region where coffee keeps the forest standing. The crop needs a healthy ecosystem, so the ecosystem stays.

Tasting Notes: Cherry, floral, lemon
Origin: Ethiopia
Region: Agaro, Jimma Zone, Oromia
Producer: Various smallholder producers (0.1–2 hectares each)
Altitude: 2,100–2,280 masl
Variety: Ethiopian landraces
Process: Washed, overnight soak, dried 6–8 days on raised beds
Roast Level: Light
Recommended Brew: Pour-over, AeroPress, or filter

Whole bean or ground, roasted to order in Atlanta. Available in 310 g, 2 lb, and 5 lb.

🫙 Storage

Store in a cool, dry place away from direct sunlight.
Keep the bag sealed to preserve freshness and aroma.
For best flavor, use within 4–6 weeks of opening.

📦 Shipping

Shipping for Non-CoffeeCo brand coffee is calculated at checkout.

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All orders are roasted fresh and ship within 2–5 business days.
Tracking is provided for every order.
Free shipping thresholds apply at checkout.

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We source specialty‑grade beans, roast in small batches, and craft every blend with quiet precision.
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Classic roasts. Quiet craftsmanship.

Our Philosophy Coffee doesn’t need to be complicated. We focus on classic roasts, honest flavor, and craftsmanship that never goes out of style.
No Shortcuts We don’t add flavors, colors, fillers, or gimmicks. Just specialty‑grade quality beans, roasted the way they’ve always been.
Our Philosophy Coffee doesn’t need to be complicated. We focus on classic roasts, honest flavor, and craftsmanship that never goes out of style.
No Shortcuts We don’t add flavors, colors, fillers, or gimmicks. Just specialty‑grade quality beans, roasted the way they’ve always been.

Customer Stories

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Every bag is roasted with care and our customers taste the difference in every cup.

"This became my daily ritual instantly."

One bag in and I subscribed. This Colombian roast tastes like what I grew up with, simple, steady, and just good.

J

Jasmine L.

“The smoothest cup I’ve had in years.”

Finally, coffee that tastes the way it used to. Smooth, clean, no weird aftertaste, just real coffee done right.

S

Sarah M.

"Coffee that finally tastes like real coffee."

No flavors, no tricks. Just a proper cup, the kind my grandfather would’ve had. Been drinking it every morning.

D

Daniel R.

"This became my daily ritual instantly."

One bag in and I subscribed. This Colombian roast tastes like what I grew up with, simple, steady, and just good.

J

Jasmine L.

“The smoothest cup I’ve had in years.”

Finally, coffee that tastes the way it used to. Smooth, clean, no weird aftertaste, just real coffee done right.

S

Sarah M.

"Coffee that finally tastes like real coffee."

No flavors, no tricks. Just a proper cup, the kind my grandfather would’ve had. Been drinking it every morning.

D

Daniel R.

"This became my daily ritual instantly."

One bag in and I subscribed. This Colombian roast tastes like what I grew up with, simple, steady, and just good.

J

Jasmine L.

“The smoothest cup I’ve had in years.”

Finally, coffee that tastes the way it used to. Smooth, clean, no weird aftertaste, just real coffee done right.

S

Sarah M.

"Coffee that finally tastes like real coffee."

No flavors, no tricks. Just a proper cup, the kind my grandfather would’ve had. Been drinking it every morning.

D

Daniel R.

Ethically Sourced Farms Coffee grown with care and respect for farming communities.
Supporting Coffee Communities Every bag helps support the farmers who grow our beans.
Responsibly Sourced Beans Better for growers, better for you, better for the planet.
Ethically Sourced Farms Coffee grown with care and respect for farming communities.
Supporting Coffee Communities Every bag helps support the farmers who grow our beans.
Responsibly Sourced Beans Better for growers, better for you, better for the planet.